Design:
At BF&A, we define design as a purposeful, systematic, and creative activity. The process is purposeful -- designers give form to products and visual communications, and satisfy the functional, psychological, and aesthetic needs of users. Design is systematic, as it involves the analysis of problems in our physical environment, and the transformation of findings into appropriate and usable solutions. Design is also creative, as designers must possess the expertise to create compelling visual forms for products, spaces, and information systems, and to advance applications of new technologies in our daily lives.

Graphic Design
Graphic Design activities include design for printed media, such as books, magazines, brochures, posters, newspapers, information graphics, and the creation of symbols and corporate identification devices. The profession also includes packaging, point-of-purchase display, product graphics, and environmental graphic design, as well as animation, computer-based multimedia, and interface and interaction design. At BF&A, graphic designers play key roles in the design and development of all of these formats.

Web Interactive
Website Design involves planning and developing well-designed Web sites that combine effective navigation with the judicious use of graphics, text, and color, be they static or dynamic. Our focus is on users easily and quickly accessing your information, regardless of browser type, connection speed, or computing platform. Whether you are building a site from scratch, or redesigning an existing site, BF&A will help you deliver your Web content in a more interesting and visually exciting way.

Advertising Design
Advertising Design deals with communicating information about products, services, and ideas, as well as the entire advertising process, from research to developing marketing and creative objectives and strategies for the print media and television. To that end, BF&A generates ideas, manipulate images, uses various design methods, and understands the changing technology of the reproduction processes to achieve effective results.

Illustration
Illustration emphasizes visual communication and a mastery of technical and conceptual abilities, reflecting intensive training in the formulation of ideas, problem solving and artistic skills. It involves a thorough mastery of drawing, technique, concepts, color theory and storytelling. Illustration balances the classical art skills and new media. Illustrators at BF&A exude style, a high level of professional skill, and a refined illustrative approach and voice. Our illustration focus areas include editorial, promotional expression, cartooning, the book format, the graphic novel, and informational and children's book illustration.